How to Analyze Your Brand's Attributes
This guide shows you how to use the Attribute Matrix to understand how generative AI perceives your brand's strengths and weaknesses. Analyzing these attributes helps you identify opportunities for content optimization to improve your brand's visibility in AI search. You must have already onboarded your brand to access this dashboard.
- From the main navigation menu on the left, click the Dashboard tab.
- Scroll down to the attributes table to see the Attribute Matrix. This table displays your brand's performance across various key attributes that AI uses to understand your market category.
- Review the percentage scores. Cells with lower scores, highlighted in orange or red, represent your brand's weakest points in AI-driven search.
- Click on a specific attribute with a low score, such as Access to International Markets, to drill down.
- The system will automatically display a list of AI-powered content recommendations in the Top Content Recommendations module. These are specifically designed to address the identified weakness and improve your brand's standing for that attribute.
Summary
This article explains how to analyze your brand's performance using the Attribute Matrix. By identifying and addressing weaknesses with targeted, AI-generated content recommendations, you can strategically improve how your brand is perceived and ranked in generative AI search results.