Dashboard Overview: Coverage, Citations, and Prompts
The Dashboard is the central hub for monitoring your brand's performance in generative AI search. It appears after your brand is onboarded and initial data analysis is complete. Use this page to get a quick, high-level understanding of your visibility, how you compare to competitors, and where your opportunities lie.
Key Performance Metrics
The panel at the top of the dashboard provides three essential metrics that summarize your brand's overall performance. These numbers give you an immediate snapshot of your brand's presence in AI-generated answers.
- Coverage: The percentage of relevant AI prompts where your brand appears in the search results.
- Citation Count: The total number of times your brand's website is directly cited as a source in AI-generated answers.
- Prompts: Shows the number of prompts where your brand was found out of the total number of prompts being tracked for your category.
Competitive Summary and Top Brands
The main area of the dashboard is dedicated to competitive analysis, allowing you to see how your brand stacks up against others in your market category.
- Competitive Summary: This radar chart offers a quick visual comparison between your brand and a top competitor. It plots performance across three key dimensions (Coverage, Rank, and Citations), allowing you to instantly identify strengths and weaknesses.
- Top Brands: This leaderboard ranks your brand against other key players in your market. It provides detailed metrics for each competitor, including their coverage, change in coverage versus the last week, average rank, and total citations.
Tips for Using the Dashboard
Use the dropdowns at the top of the page to filter your dashboard view by a specific LLM (like ChatGPT 4o) or to change the date range for your analysis. This allows you to focus on performance on a particular platform or track progress over a specific period.
Summary
This article provides an overview of the main Dashboard, your command center for understanding brand performance in AI search. It explains the core metrics of Coverage, Citations, and Prompts, and details how to use the competitive analysis tools to benchmark your brand against others in your industry.