AI Visibility and Tech Audit for
DAZN Bet

GAIO stands for Generative AI Optimization — getting your brand cited inside AI answers, not just ranked on a results page. The Deficit Report is RankBee's diagnostic: across leading AI engines (ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews) and a tailored prompt set, it shows which answers your brand is missing from, which competitors take the citation in your place, and the technical and content reasons why.

Anyone whose audience now turns to ChatGPT, Gemini, Perplexity or Claude before making a decision. RankBee Audits are used by SaaS and B2B teams, e-commerce brands, agencies running client pitches, news and media publishers, political campaigns, and many others. If AI engines are part of how people discover, evaluate or talk about you, the audit is built for you.

A traditional audit grades you on Google's signals — backlinks, keywords, Core Web Vitals. RankBee grades you on what large language models actually reason about: entities, attributes, answer-first structure, citation-worthiness, and crawlability through the bot stack AI assistants use today (GPTBot, ClaudeBot, PerplexityBot, Google-Extended and 20 more). Strong Google rankings don't automatically translate into AI citations, and that gap is what the audit measures.

Four sections, each grounded in real data. Crawlability runs five technical phases: robots.txt rules, virtual-user probes from your target geographies, live LLM web-search fetches, bot-impersonation against your CDN, and token-depth indexability. Rankings Matrix runs your buyer prompts against up to 5 AI engines and logs every citation, co-citation, and competitor mention. Content Scorecard simulates AI ranking at the page level — RankBee ingests competitor content, generates variations, and scores yours 1–10 on the attributes models actually reward. Sentiment Snapshot reads how engines describe you when they do mention you, clustered by audience intent.

RankBee discovers them for you. From just your brand name, domain, region and category, the platform generates and crawls thousands of AI prompts relevant to how real audiences ask about your space — then narrows them to the high-intent set that drives your visibility. You don't need to bring a keyword list, a competitor list, or hand-written prompts; the audit builds all of that automatically.

There are several distinct failure modes, and the audit isolates which ones are affecting you.

• Uncrawlable. Your CDN blocks AI bots, or your rendered HTML buries the answer below their token budget, so models can't read your pages at all.
• Crawlable but uncited. Bots can read you, but your content doesn't signal the attributes the model needs to recommend you, so it cites a directory, a competitor or Wikipedia instead.
• Cited but mis-framed. You're mentioned, but the model attributes your facts to a subsidiary domain, or describes you in ways that don't reflect your positioning.
• Locked out of live retrieval. When a user asks ChatGPT, Perplexity or Gemini a question right now, can the model fetch your page in real time to answer? The crawlability audit tests this end-to-end — many sites pass robots.txt but fail at the CDN or render layer, so live retrieval silently fails.
• Excluded from training data. Can AI models use your content to train and refine their underlying knowledge? Your robots.txt and bot policies decide whether crawlers like GPTBot, ClaudeBot, Google-Extended and CCBot are allowed to ingest you. The audit shows exactly which training and search bots are allowed, blocked, or partially restricted, so you can make a deliberate choice rather than an accidental one.

Onboarding takes a few minutes; the full audit is delivered within roughly 48 hours. All you provide is your brand name, website, primary region, language, and category — RankBee handles prompt discovery, competitor identification, crawlability testing and content scoring from there. Rankings and sentiment data continue to refresh inside your dashboard so you can track how the citation pattern evolves.

The audit diagnoses; remediation happens in the rest of the platform. Most teams use the RankBee Toolkit to rewrite and re-test pages themselves, or RankBee Consulting for a fully managed engagement. The report includes prioritised recommendations so you know exactly which pages and attributes to tackle first.

Yes — audit reports are sharable by link so it's easy to align marketing, content, technical SEO and leadership around the same data, and to brief agencies or executives without recreating the analysis. Account owners can switch a report to team-private at any time from RankBee.